/* Hedonics Video Marketing · site styles
   Built on Brand System V4 (08 Sep 2026). Palette, type steps and grid come from that document. */

/* Self-hosted fonts (SIL Open Font License) */
@font-face { font-family: "Archivo"; font-weight: 600; font-display: swap; src: url("../fonts/archivo-latin-600-normal.woff2") format("woff2"); }
@font-face { font-family: "Archivo"; font-weight: 700; font-display: swap; src: url("../fonts/archivo-latin-700-normal.woff2") format("woff2"); }
@font-face { font-family: "Inter Tight"; font-weight: 400; font-display: swap; src: url("../fonts/inter-tight-latin-400-normal.woff2") format("woff2"); }
@font-face { font-family: "Inter Tight"; font-weight: 500; font-display: swap; src: url("../fonts/inter-tight-latin-500-normal.woff2") format("woff2"); }
@font-face { font-family: "Inter Tight"; font-weight: 600; font-display: swap; src: url("../fonts/inter-tight-latin-600-normal.woff2") format("woff2"); }

:root {
  /* Palette: six hexes, five roles */
  --ink: #0E0E0F;
  --bone: #F4F1EA;
  --steel: #6E7276;
  --signal: #E23D28;
  --instrument-light: #7A00F2; /* data on light grounds */
  --instrument-dark: #8218FF;  /* data on Ink */
  /* Signal as a large fill reads brighter and more orange than Signal as a stroke (area effect).
     Solid blocks (buttons, filled tags) take this deeper value so they read as the same red as the mark. */
  --signal-fill: #C8301F;
  --signal-fill-hover: #B02A1B;

  /* Sanctioned derived values */
  --hairline-ink: #2A2A2C;
  --rule-major: rgba(14,14,15,0.25);
  --rule-minor: rgba(14,14,15,0.15);
  --rule-major-on-ink: rgba(244,241,234,0.25);
  --rule-minor-on-ink: rgba(244,241,234,0.15);
  --bone-70: rgba(244,241,234,0.70);
  --ink-65: rgba(14,14,15,0.65);

  --font-display: "Archivo", "Helvetica Neue", Arial, sans-serif;
  --font-body: "Inter Tight", "Helvetica Neue", Arial, sans-serif;
  --font-mono: ui-monospace, Menlo, monospace;

  --ease: cubic-bezier(0.2, 0, 0.2, 1);
  --u: 8px;
  --page: 1200px;
  --margin: 80px;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body {
  margin: 0;
  background: var(--bone);
  color: var(--ink);
  font: 400 16px/25px var(--font-body);
  -webkit-font-smoothing: antialiased;
}
img, video, iframe { display: block; max-width: 100%; }
a { color: inherit; }
h1, h2, h3, p, ul, ol, dl, dd, figure, blockquote { margin: 0; }
ul, ol { padding: 0; list-style: none; }

.sr { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.skip { position: absolute; left: -9999px; top: 8px; background: var(--signal-fill); color: var(--bone); padding: 8px 16px; z-index: 100; }
.skip:focus { left: 8px; }
:focus-visible { outline: 2px solid var(--signal); outline-offset: 3px; }

/* ---------- Grounds ---------- */
.ink { background: var(--ink); color: var(--bone); }
.bone { background: var(--bone); color: var(--ink); }

/* ---------- Layout ---------- */
.wrap { max-width: var(--page); margin: 0 auto; padding: 0 var(--margin); }
.section { padding: 96px 0; }
.section--tight-top { padding-top: 0; }

/* Section marker in columns 1–2, content in 3–12 */
.split { display: grid; grid-template-columns: 2fr 10fr; column-gap: 24px; }
.marker { padding-top: 12px; }
.split__body > * + * { margin-top: 32px; }
.measure { max-width: 620px; }
.cols-2 { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; max-width: 860px; }
.cols-2 p + p { margin-top: 0; }

/* ---------- Type steps ---------- */
.display { font: 700 56px/59px var(--font-display); letter-spacing: -0.02em; }
.heading { font: 600 28px/34px var(--font-display); letter-spacing: -0.01em; }
.heading--xl { font-size: 40px; line-height: 46px; max-width: 860px; }
.lead { font-size: 19px; line-height: 29px; max-width: 560px; }
.ink .lead { color: var(--bone-70); }
.label {
  font: 600 11px/13px var(--font-display);
  letter-spacing: 0.28em; text-transform: uppercase;
}
.label--muted { color: var(--steel); }
.ink .label--muted { color: var(--bone-70); }
.label--signal { color: var(--signal); }
.figure {
  font-family: var(--font-display); font-weight: 700;
  letter-spacing: -0.03em; line-height: 1;
  font-variant-numeric: tabular-nums;
}
p + p { margin-top: 16px; }

.pull {
  border-left: 4px solid var(--signal);
  padding: 4px 0 4px 24px;
  font: 600 22px/30px var(--font-display); letter-spacing: -0.01em;
  max-width: 620px;
}

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center;
  min-height: 48px; padding: 0 24px;
  background: var(--signal-fill); color: var(--bone);
  border: 1.5px solid var(--signal-fill); border-radius: 0;
  font: 600 13px/1 var(--font-display); letter-spacing: 0.12em; text-transform: uppercase;
  text-decoration: none; cursor: pointer;
  transition: background 160ms var(--ease), color 160ms var(--ease), border-color 160ms var(--ease);
}
.btn:hover { background: var(--signal-fill-hover); border-color: var(--signal-fill-hover); }
.btn--ghost { background: transparent; color: inherit; border-color: var(--rule-major-on-ink); }
.bone .btn--ghost { border-color: var(--rule-major); }
.btn--ghost:hover { background: transparent; border-color: currentColor; }
.btn--sm { min-height: 40px; padding: 0 16px; font-size: 11px; }
.btn--full { width: 100%; }

/* ---------- Logo mark ---------- */
.mark { display: block; height: 22px; width: auto; overflow: visible; }
.mark--sm { height: 18px; }
.mark__dash { stroke: currentColor; stroke-width: 7; stroke-linecap: round; opacity: 0.30; }
.mark__break { fill: none; stroke: var(--signal); stroke-width: 7; stroke-linecap: round; stroke-linejoin: round; }
.mark__word { font: 600 64px var(--font-display); letter-spacing: 14px; fill: currentColor; }
.mark__dot { fill: var(--signal); }

/* The break gesture: dashes tick on, the stroke breaks upward, the dot lands. Fires once, on load. */
@media (prefers-reduced-motion: no-preference) {
  .mark--animate .mark__dash { animation: tick 160ms var(--ease) both; }
  .mark--animate .mark__dash:nth-of-type(1) { animation-delay: 100ms; }
  .mark--animate .mark__dash:nth-of-type(2) { animation-delay: 260ms; }
  .mark--animate .mark__dash:nth-of-type(3) { animation-delay: 420ms; }
  .mark--animate .mark__break { stroke-dasharray: 110; stroke-dashoffset: 110; animation: draw 620ms var(--ease) 600ms forwards; }
  .mark--animate .mark__dot { opacity: 0; animation: land 160ms var(--ease) 1220ms forwards; }
}
@keyframes tick { from { opacity: 0; } to { opacity: 0.30; } }
@keyframes draw { to { stroke-dashoffset: 0; } }
@keyframes land { to { opacity: 1; } }

/* ---------- Nav ---------- */
.nav { position: sticky; top: 0; z-index: 50; background: var(--ink); color: var(--bone); border-bottom: 1px solid var(--hairline-ink); }
.nav__inner { display: flex; align-items: center; justify-content: space-between; height: 72px; }
.nav__logo { display: block; padding: 8px 0; }
.nav__menu { display: flex; align-items: center; gap: 32px; }
.nav__menu a:not(.btn) {
  font: 600 11px/13px var(--font-display); letter-spacing: 0.28em; text-transform: uppercase;
  text-decoration: none; color: var(--bone-70);
  transition: color 160ms var(--ease);
}
.nav__menu a:not(.btn):hover { color: var(--bone); }
.nav__toggle { display: none; background: none; border: 0; padding: 12px 0 12px 12px; cursor: pointer; }
.nav__toggle-bar { display: block; width: 24px; height: 2px; background: var(--bone); }
.nav__toggle-bar + .nav__toggle-bar { margin-top: 6px; }

/* ---------- Hero ---------- */
.hero { padding: 96px 0; }
.hero__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; align-items: center; }
.hero__copy > * + * { margin-top: 24px; }
.hero__copy .label { color: var(--bone-70); }
.hero__ctas { display: flex; flex-wrap: wrap; gap: 16px; padding-top: 8px; }

/* ---------- Footage slots ---------- */
.slot { position: relative; width: 100%; background: #1A1A1C; overflow: hidden; }
.bone .slot:not(.ink *) { background: var(--ink); }
.slot--16x9 { aspect-ratio: 16 / 9; }
.slot--9x16 { aspect-ratio: 9 / 16; }
.slot--4x5 { aspect-ratio: 4 / 5; }
.slot--empty {
  background-image: repeating-linear-gradient(135deg, rgba(244,241,234,0.06) 0 1px, transparent 1px 12px);
  outline: 1px solid var(--hairline-ink); outline-offset: -1px;
}
.slot__cap {
  position: absolute; left: 16px; right: 16px; bottom: 16px;
  font: 400 10px/15px var(--font-mono); letter-spacing: 0.1em; text-transform: uppercase;
  color: rgba(244,241,234,0.45);
}
.slot__cap::before { content: "▸ "; color: var(--signal); }
.slot > video, .slot > iframe, .slot > img { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; object-fit: cover; }

/* ---------- Results ---------- */
.case--feature {
  display: grid; grid-template-columns: 4fr 6fr; gap: 48px; align-items: start;
  border-top: 1.5px solid var(--rule-major-on-ink); padding-top: 48px;
}
.case__media { max-width: 340px; }
.case__body > * + * { margin-top: 16px; }
.case__body p:not(.label) { color: var(--bone-70); }
.case-row { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; border-top: 1.5px solid var(--rule-major-on-ink); padding-top: 48px; }
.case-row .case > * + * { margin-top: 16px; }
.case-row .case p:not(.label) { color: var(--bone-70); }

.stats { display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; padding: 24px 0; border-top: 1px solid var(--rule-minor-on-ink); border-bottom: 1px solid var(--rule-minor-on-ink); }
.stats--2 { grid-template-columns: repeat(2, 1fr); }
.case__body .stats { grid-template-columns: repeat(2, 1fr); row-gap: 24px; }
.stat { display: flex; flex-direction: column-reverse; gap: 8px; }
.stat dt { font-size: 13px; line-height: 19px; color: var(--bone-70); }
.stat dd { font-size: 44px; color: var(--instrument-dark); }
.bone .stat dd { color: var(--instrument-light); }
.bone .stat dt { color: var(--ink-65); }

/* ---------- Work grid ---------- */
.work-grid { display: grid; grid-template-columns: repeat(6, 1fr); gap: 24px; }
.work--v { grid-column: span 2; }
.work--w { grid-column: span 3; }
.work figcaption { margin-top: 12px; font: 600 11px/13px var(--font-display); letter-spacing: 0.28em; text-transform: uppercase; color: var(--steel); }

/* ---------- Services ---------- */
.tag {
  display: inline-block; padding: 6px 10px;
  font: 600 10px/12px var(--font-display); letter-spacing: 0.2em; text-transform: uppercase;
  border: 1px solid var(--rule-major); color: var(--ink-65); white-space: nowrap;
}
.ink .tag { border-color: var(--rule-major-on-ink); color: var(--bone-70); }
.tag--signal, .ink .tag--signal { background: var(--signal-fill); border-color: var(--signal-fill); color: var(--bone); }

.svc { padding: 32px; border: 1.5px solid var(--rule-major); background: transparent; }
.svc > * + * { margin-top: 16px; }
.svc__head { display: flex; align-items: center; justify-content: space-between; gap: 16px; flex-wrap: wrap; }
.svc__line { font: 600 18px/24px var(--font-display); letter-spacing: -0.01em; }
.svc--feature { padding: 40px; border: 0; }
.svc.ink { background: var(--ink); color: var(--bone); }
.svc--feature .svc__line { font-size: 22px; line-height: 28px; }
.svc--feature p:not(.svc__line) { color: var(--bone-70); max-width: 720px; }
.svc--feature .svc__why strong { color: var(--bone); }
.svc--feature .btn { margin-top: 24px; }
.svc-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.svc--wide { grid-column: 1 / -1; }

.ticks li { position: relative; padding-left: 20px; }
.ticks li + li { margin-top: 8px; }
.ticks li::before { content: ""; position: absolute; left: 0; top: 11px; width: 10px; height: 2px; background: var(--signal); }

.svc__who { font-size: 15px; line-height: 23px; color: var(--ink-65); }
.svc__who .label { display: block; margin-bottom: 8px; }

details { border-top: 1px solid var(--rule-minor); padding-top: 16px; }
summary {
  cursor: pointer; list-style: none;
  font: 600 11px/13px var(--font-display); letter-spacing: 0.28em; text-transform: uppercase;
}
summary::-webkit-details-marker { display: none; }
summary::after { content: " +"; color: var(--signal); }
details[open] summary::after { content: " −"; }
details p { margin-top: 12px; font-size: 15px; line-height: 23px; color: var(--ink-65); }

.stepup { background: var(--ink); color: var(--bone); padding: 24px; margin-top: 24px; }
.stepup > * + * { margin-top: 8px; }
.stepup p:not(.label) { font-size: 15px; line-height: 23px; color: var(--bone-70); }
.stepup strong { color: var(--bone); }

.note { border-top: 1.5px solid var(--rule-major); padding-top: 24px; max-width: 860px; }
.note > * + * { margin-top: 12px; }

/* ---------- Process ---------- */
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; counter-reset: s; }
.step { border-top: 2px solid var(--rule-major-on-ink); padding-top: 24px; }
.step:first-child { border-top-color: var(--signal); }
.step__n { display: block; font-size: 34px; color: var(--instrument-dark); }
.step__t { margin-top: 16px; font: 600 18px/24px var(--font-display); }
.step p { margin-top: 8px; font-size: 15px; line-height: 23px; color: var(--bone-70); }

/* ---------- About ---------- */
.about { display: grid; grid-template-columns: 4fr 6fr; gap: 48px; align-items: start; }
.split__body.about > * + * { margin-top: 0; }
.about__copy > * + * { margin-top: 16px; }
.about__copy h2 { margin-bottom: 8px; }
.kit { display: flex; flex-wrap: wrap; gap: 8px; padding-top: 8px; }
.kit li { padding: 6px 10px; border: 1px solid var(--rule-major); font: 600 10px/12px var(--font-display); letter-spacing: 0.2em; text-transform: uppercase; color: var(--ink-65); }

/* ---------- CTA + form ---------- */
.cta__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; align-items: start; }
.split__body.cta__grid > * + * { margin-top: 0; }
.cta__grid > div > * + * { margin-top: 24px; }
.contact li + li { margin-top: 8px; }
.contact a { text-decoration: none; border-bottom: 1px solid var(--rule-major-on-ink); transition: border-color 160ms var(--ease); }
.contact a:hover { border-color: var(--signal); }

.form { border: 1px solid var(--hairline-ink); padding: 40px; }
.form > * + * { margin-top: 16px; }
.form label { display: block; font-size: 13px; line-height: 19px; color: var(--bone-70); }
.form .opt { color: rgba(244,241,234,0.45); }
.form input {
  display: block; width: 100%; margin-top: 8px; height: 48px; padding: 0 16px;
  background: transparent; color: var(--bone);
  border: 1px solid var(--rule-major-on-ink); border-radius: 0;
  font: 400 16px var(--font-body);
  transition: border-color 160ms var(--ease);
}
.form input::placeholder { color: rgba(244,241,234,0.35); }
.form input:focus { outline: none; border-color: var(--bone); }
.form input[aria-invalid="true"] { border-color: var(--signal); }
.form .btn { margin-top: 24px; }
.form__note { font-size: 13px; line-height: 19px; color: var(--bone-70); }

/* ---------- Footer ---------- */
.footer { border-top: 1px solid var(--hairline-ink); padding: 48px 0; }
.footer__inner { display: flex; align-items: center; justify-content: space-between; gap: 24px; flex-wrap: wrap; }
.footer__meta { font-size: 13px; line-height: 19px; color: var(--bone-70); }

/* ---------- Responsive ---------- */
@media (max-width: 1080px) {
  :root { --margin: 40px; }
  .split { grid-template-columns: 1fr; }
  .marker { padding: 0 0 24px; }
  .hero__grid { grid-template-columns: 1fr; }
  .display { font-size: 48px; line-height: 52px; }
  .steps { grid-template-columns: 1fr 1fr; row-gap: 40px; }
}

@media (max-width: 820px) {
  .nav__toggle { display: block; }
  .nav__menu {
    position: absolute; top: 72px; left: 0; right: 0;
    flex-direction: column; align-items: stretch; gap: 0;
    background: var(--ink); border-bottom: 1px solid var(--hairline-ink);
    padding: 8px var(--margin) 24px;
    display: none;
  }
  .nav__menu.is-open { display: flex; }
  .nav__menu a:not(.btn) { padding: 16px 0; border-bottom: 1px solid var(--hairline-ink); }
  .nav__menu .btn { margin-top: 24px; min-height: 48px; }

  .case--feature, .case-row, .svc-grid, .about, .cta__grid, .cols-2 { grid-template-columns: 1fr; }
  .case__media { max-width: 280px; }
  .stats { grid-template-columns: 1fr 1fr; }
  .work-grid { grid-template-columns: 1fr 1fr; gap: 16px; }
  .work--v { grid-column: span 1; }
  .work--v:nth-child(3) { grid-column: span 1; }
  .work--w { grid-column: 1 / -1; }
  .about__photo { max-width: 320px; }
}

@media (max-width: 560px) {
  :root { --margin: 16px; }
  .section, .hero { padding: 64px 0; }
  .section--tight-top { padding-top: 0; }
  .display { font-size: 38px; line-height: 42px; }
  .heading--xl { font-size: 30px; line-height: 36px; }
  .heading { font-size: 24px; line-height: 30px; }
  .lead { font-size: 17px; line-height: 26px; }
  .pull { font-size: 19px; line-height: 26px; }
  .svc, .svc--feature, .form { padding: 24px; }
  .steps { grid-template-columns: 1fr; }
  .stat dd { font-size: 34px; }
  .hero__ctas .btn { flex: 1 1 100%; }
  .mark { height: 18px; }
}

/* About photo: stretch to match the text column's height on two-column layouts (Oct 2026) */
@media (min-width: 821px) {
  .split__body.about { align-items: stretch; }
  .about__photo { display: flex; }
  .about__photo .slot--4x5 { aspect-ratio: auto; height: 100%; min-height: 480px; }
}

/* YouTube previews: thumbnail + play button until clicked (Oct 2026) */
.yt-facade { position: absolute; inset: 0; width: 100%; height: 100%; padding: 0; border: 0; background: var(--ink); cursor: pointer; display: block; overflow: hidden; }
.yt-facade img { display: block; width: 100%; height: 100%; object-fit: cover; transition: transform 400ms var(--ease); }
.yt-facade::after { content: ""; position: absolute; inset: 0; background: linear-gradient(to top, rgba(14,14,15,0.35), rgba(14,14,15,0) 45%); pointer-events: none; }
.yt-facade__play { position: absolute; left: 50%; top: 50%; width: 64px; height: 64px; margin: -32px 0 0 -32px; border-radius: 50%; background: var(--signal-fill); box-shadow: 0 6px 24px rgba(0,0,0,0.35); z-index: 1; transition: transform 160ms var(--ease), background-color 160ms var(--ease); }
.yt-facade__play::before { content: ""; position: absolute; left: 26px; top: 21px; border-style: solid; border-width: 11px 0 11px 18px; border-color: transparent transparent transparent var(--bone); }
.yt-facade:hover .yt-facade__play, .yt-facade:focus-visible .yt-facade__play { transform: scale(1.08); background: var(--signal-fill-hover); }
.yt-facade:hover img { transform: scale(1.02); }

/* Oct 2026: bigger reel, client row, single-stat card, sticky mobile button */
.hero { padding: 72px 0 80px; }
.hero__grid { grid-template-columns: 1fr; gap: 48px; align-items: start; }
.hero__copy { max-width: 820px; }
.hero__reel .slot { box-shadow: 0 24px 64px rgba(0,0,0,0.45); }
.clients { display: flex; flex-wrap: wrap; align-items: baseline; gap: 12px 40px; padding-top: 24px; border-top: 1px solid var(--rule-minor-on-ink); }
.clients .label { color: var(--bone-70); }
.clients__list { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 12px 28px; }
.clients__list li { font: 600 14px/20px var(--font-display); letter-spacing: 0.08em; text-transform: uppercase; color: var(--bone); opacity: 0.85; }
.stats--1 { grid-template-columns: 1fr; }
.mobile-cta { display: none; }
@media (max-width: 820px) {
  .hero { padding: 56px 0 64px; }
  .hero__grid { gap: 32px; }
  .clients { gap: 10px 24px; }
  .clients__list { gap: 8px 20px; }
  .clients__list li { font-size: 12px; line-height: 16px; }
  .mobile-cta { display: block; position: fixed; left: 16px; right: 16px; bottom: calc(12px + env(safe-area-inset-bottom)); z-index: 50; text-align: center; box-shadow: 0 8px 24px rgba(0,0,0,0.35); transition: transform 200ms var(--ease), opacity 200ms var(--ease); }
  .mobile-cta.is-hidden { transform: translateY(140%); opacity: 0; pointer-events: none; }
  .footer { padding-bottom: 96px; }
}

/* Oct 2026: packages rebuilt for scanning: pick by need, one comparison grid, add-ons together */
.pick__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; margin-top: 12px; }
.pick__card { display: block; padding: 20px 24px; border: 1.5px solid var(--rule-major); color: var(--ink); text-decoration: none; transition: border-color 160ms var(--ease), background-color 160ms var(--ease); }
.pick__card:hover, .pick__card:focus-visible { border-color: var(--ink); background: rgba(14,14,15,0.04); }
.pick__need { display: block; font: 600 18px/24px var(--font-display); letter-spacing: -0.01em; }
.pick__answer { display: block; margin-top: 10px; font-size: 15px; line-height: 20px; color: var(--ink-65); }
.pick__answer::before { content: "→ "; color: var(--signal); }
.pick__answer strong { color: var(--ink); font-weight: 600; }
.pick__more { display: inline-block; margin-top: 14px; font: 600 12px/16px var(--font-body); letter-spacing: 0.1em; text-transform: uppercase; color: var(--signal); border-bottom: 1px solid currentColor; padding-bottom: 2px; }
.pick__card:hover .pick__more, .pick__card:focus-visible .pick__more { border-bottom-width: 2px; }

.split__body--cont { grid-column: 2; margin-top: 32px; }
.pkg-wide { grid-column: 1 / -1; margin-top: 32px; }
.pkg-grid { display: grid; grid-template-columns: repeat(4, 1fr); border: 1.5px solid var(--rule-major); }
.pkg { display: grid; grid-row: span 6; grid-template-rows: subgrid; row-gap: 0; padding: 0 20px; border-left: 1.5px solid var(--rule-major); scroll-margin-top: 96px; }
.pkg:first-child { border-left: 0; }
.pkg > * { padding: 14px 0; border-top: 1px solid var(--rule-minor); }
.pkg > :first-child { border-top: 0; padding-top: 24px; }
.pkg > :last-child { padding-bottom: 24px; }
.pkg__type { font: 600 11px/13px var(--font-display); letter-spacing: 0.2em; text-transform: uppercase; color: var(--ink-65); }
.pkg__name { margin-top: 8px; font: 600 24px/28px var(--font-display); letter-spacing: -0.01em; }
.pkg__flag { display: inline-block; margin-top: 12px; padding: 5px 8px; background: var(--signal-fill); color: var(--bone); font: 600 10px/12px var(--font-display); letter-spacing: 0.14em; text-transform: uppercase; }
.pkg__k { margin-bottom: 6px; font: 600 10px/12px var(--font-display); letter-spacing: 0.2em; text-transform: uppercase; color: var(--ink-65); }
.pkg__row p:not(.pkg__k) { font-size: 15px; line-height: 22px; }
.pkg--feature { background: var(--ink); color: var(--bone); }
.pkg--feature > * { border-top-color: var(--rule-minor-on-ink); }
.pkg--feature .pkg__type, .pkg--feature .pkg__k { color: var(--bone-70); }
.pkg:target { outline: 2px solid var(--signal); outline-offset: -2px; }

.pkg-notes { max-width: 860px; font-size: 14px; line-height: 21px; color: var(--ink-65); }
.addons__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; margin-top: 12px; }
.addon { padding: 24px; border: 1.5px solid var(--rule-major); }
.addon > * + * { margin-top: 8px; }
.addon__name { font: 600 20px/26px var(--font-display); letter-spacing: -0.01em; }
.addon__when { font: 600 10px/12px var(--font-display); letter-spacing: 0.2em; text-transform: uppercase; color: var(--ink-65); }
.addon p:last-child { font-size: 15px; line-height: 22px; }
.unsure { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 20px 32px; padding: 28px 32px; background: var(--ink); color: var(--bone); }
.unsure p { max-width: 520px; color: var(--bone-70); }
.unsure strong { color: var(--bone); }

@media (max-width: 1080px) {
  .split__body--cont { grid-column: auto; }
  .pkg-grid { grid-template-columns: 1fr 1fr; }
  .pkg:nth-child(3) { border-left: 0; }
  .pkg:nth-child(n+3) { border-top: 1.5px solid var(--rule-major); }
}
@media (max-width: 820px) {
  .pick__grid, .addons__grid { grid-template-columns: 1fr; }
  .pkg-grid { grid-template-columns: 1fr; gap: 16px; border: 0; }
  .pkg, .pkg:first-child, .pkg:nth-child(3), .pkg:nth-child(n+3) { display: block; grid-row: auto; border: 1.5px solid var(--rule-major); }
  .pkg--feature { border-color: var(--ink); }
  .unsure { padding: 24px; }
  .unsure .btn { flex: 1 1 100%; }
}

/* Oct 2026: problem section, treadmill vs plan */
.contrast { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.contrast__col { padding: 32px; }
.contrast__col > * + * { margin-top: 16px; }
.contrast__col--no { border: 1.5px solid var(--rule-major); color: var(--ink-65); }
.contrast__col--yes { background: var(--ink); color: var(--bone); }
.contrast__mark { display: block; width: 160px; height: 40px; fill: none; stroke-width: 4; }
.contrast__col--no .contrast__mark { stroke: var(--steel); opacity: 0.55; }
.contrast__col--yes .contrast__mark { stroke: var(--bone-70); }
.contrast__col--yes .contrast__up { stroke: var(--signal); stroke-linecap: round; }
.contrast__dot { fill: var(--signal); stroke: none; }
.contrast__col--no .label { color: var(--ink-65); }
.contrast__col--yes .label { color: var(--signal); }
.contrast__list { list-style: none; margin: 0; padding: 0; counter-reset: step; }
.contrast__list li { position: relative; padding: 12px 0 12px 40px; border-top: 1px solid var(--rule-minor); font: 600 18px/24px var(--font-display); letter-spacing: -0.01em; counter-increment: step; }
.contrast__col--yes .contrast__list li { border-top-color: var(--rule-minor-on-ink); }
.contrast__list li:first-child { border-top: 0; padding-top: 4px; }
.contrast__list li:first-child::before { top: 7px; }
.contrast__list li::before { content: counter(step, decimal-leading-zero); position: absolute; left: 0; top: 15px; font: 600 12px/18px var(--font-display); letter-spacing: 0.1em; }
.contrast__col--no .contrast__list li::before { color: var(--steel); }
.contrast__col--yes .contrast__list li::before { color: var(--instrument-dark); }
.contrast__foot { padding-top: 16px; border-top: 1.5px solid currentColor; font-size: 15px; line-height: 22px; }
.contrast__col--no .contrast__foot { border-top-color: var(--rule-major); }
.contrast__col--yes .contrast__foot { border-top-color: var(--signal); color: var(--bone); font-weight: 600; }
/* the upward break draws in when the section scrolls into view (only when JS is running) */
.contrast--anim .contrast__up { stroke-dasharray: 50; stroke-dashoffset: 50; transition: stroke-dashoffset 700ms var(--ease) 250ms; }
.contrast--anim .contrast__dot { opacity: 0; transition: opacity 200ms var(--ease) 900ms; }
.contrast--anim.is-in .contrast__up { stroke-dashoffset: 0; }
.contrast--anim.is-in .contrast__dot { opacity: 1; }
@media (prefers-reduced-motion: reduce) {
  .contrast--anim .contrast__up { stroke-dashoffset: 0; transition: none; }
  .contrast--anim .contrast__dot { opacity: 1; transition: none; }
}
@media (max-width: 820px) {
  .contrast { grid-template-columns: 1fr; }
  .contrast__col { padding: 24px; }
  .contrast__list li { font-size: 17px; line-height: 23px; }
}

/* Oct 2026: section rhythm, strict black/bone alternation (04 Services on Ink, 05 Process on Bone, 06 About on Ink, 07 Start on Bone) */
/* 04 Services on Ink */
.ink .svc--feature { background: transparent; border: 1.5px solid var(--signal); }
.ink .pick__card { border-color: var(--rule-major-on-ink); color: var(--bone); }
.ink .pick__card:hover, .ink .pick__card:focus-visible { border-color: var(--bone); background: rgba(244,241,234,0.05); }
.ink .pick__answer { color: var(--bone-70); }
.ink .pick__answer strong { color: var(--bone); }
.ink .pkg-grid, .ink .pkg { border-color: var(--rule-major-on-ink); }
.ink .pkg > * { border-top-color: var(--rule-minor-on-ink); }
.ink .pkg__type, .ink .pkg__k { color: var(--bone-70); }
.ink .pkg--feature { background: var(--bone); color: var(--ink); }
.ink .pkg--feature > * { border-top-color: var(--rule-minor); }
.ink .pkg--feature .pkg__type, .ink .pkg--feature .pkg__k { color: var(--ink-65); }
.ink .pkg-notes { color: var(--bone-70); }
.ink .addon { border-color: var(--rule-major-on-ink); }
.ink .addon__when { color: var(--bone-70); }
.ink .unsure { background: var(--bone); color: var(--ink); }
.ink .unsure p { color: var(--ink-65); }
.ink .unsure strong { color: var(--ink); }
.ink .note { border-top-color: var(--rule-major-on-ink); }
/* 05 Process on Bone */
.bone .step { border-top-color: var(--rule-major); }
.bone .step:first-child { border-top-color: var(--signal); }
.bone .step__n { color: var(--instrument-light); }
.bone .step p { color: var(--ink-65); }
/* 06 About on Ink */
.ink .kit li { border-color: var(--rule-major-on-ink); color: var(--bone-70); }
/* 07 Start on Bone */
.bone .lead { color: var(--ink-65); }
.bone .contact a { border-bottom-color: var(--rule-major); }
.bone .form { border: 1.5px solid var(--rule-major); }
.bone .form label, .bone .form__note { color: var(--ink-65); }
@media (max-width: 820px) {
  .ink .pkg, .ink .pkg:first-child, .ink .pkg:nth-child(3), .ink .pkg:nth-child(n+3) { border-color: var(--rule-major-on-ink); }
  .ink .pkg--feature { border-color: var(--bone); }
}

/* Oct 9 2026: calmer Services. Game Film keeps the only red; Full Program keeps the only bone block. */
.ink .pick__answer::before { color: var(--bone-70); }
.ink .pick__more { margin-top: 12px; font: 500 13px/18px var(--font-body); letter-spacing: 0; text-transform: none; color: var(--bone-70); border-bottom: 1px solid var(--rule-major-on-ink); padding-bottom: 1px; }
.ink .pick__card:hover .pick__more, .ink .pick__card:focus-visible .pick__more { color: var(--bone); border-bottom: 1px solid var(--bone); }
.ink .pkg--feature .pkg__flag { background: transparent; color: var(--ink); border: 1px solid var(--ink); }
.ink .unsure { background: transparent; color: var(--bone); border: 1.5px solid var(--rule-major-on-ink); }
.ink .unsure p { color: var(--bone-70); }
.ink .unsure strong { color: var(--bone); }

/* About: dictionary-style entry for the name (Oct 9 2026). Serif on purpose so it reads apart from the story above. */
.defn { grid-column: 1 / -1; display: grid; grid-template-columns: 4fr 6fr; column-gap: 48px; align-items: baseline; margin-top: 8px; padding-top: 20px; border-top: 1px solid var(--rule-minor-on-ink); font-family: Georgia, "Times New Roman", serif; }
.defn__head { font-size: 24px; line-height: 30px; color: var(--bone); }
.defn__word { font-weight: 700; letter-spacing: 0.01em; }
.defn__pron, .defn__pos { margin-left: 10px; font-size: 17px; color: var(--bone-70); }
.defn__pos { font-style: italic; }
.defn__senses > * + * { margin-top: 8px; }
.defn__sense { display: grid; grid-template-columns: 22px 1fr; font-size: 16px; line-height: 24px; color: var(--bone-70); }
.defn__sense b { font-weight: 700; color: var(--bone); }
.defn__sense em { color: var(--bone); }
.defn__sense--only { display: block; }
@media (max-width: 820px) {
  .defn { grid-template-columns: 1fr; row-gap: 10px; margin-top: 32px; }
}

/* Cycle strip: stages on a dashed treadmill line that breaks upward (the brand gesture). Small by design. */
.cycle { display: flex; align-items: flex-end; margin: 20px 0 0; padding: 0; list-style: none; max-width: 560px; }
.cycle__step { position: relative; flex: 1 1 auto; padding: 0 18px 10px 0; border-bottom: 1.5px solid var(--rule-major-on-ink); }
.cycle__step::after { content: ""; position: absolute; right: 0; bottom: -1.5px; width: 12px; height: 1.5px; background: var(--ink); }
.cycle__n { display: block; font: 600 9px/11px var(--font-display); letter-spacing: 0.28em; color: var(--steel); }
.cycle__t { display: block; margin-top: 4px; font: 600 12px/15px var(--font-display); letter-spacing: 0.08em; text-transform: uppercase; color: var(--bone-70); }
.cycle__break { flex: 0 0 44px; margin-left: 2px; }
.cycle__break svg { display: block; width: 44px; height: 28px; overflow: visible; }
.cycle__break polyline { fill: none; stroke: var(--signal); stroke-width: 3; stroke-linecap: round; stroke-linejoin: round; }
.cycle__break circle { fill: var(--signal); }
@media (max-width: 760px) {
  .cycle { flex-wrap: wrap; }
  .cycle__step { flex: 1 1 30%; margin-bottom: 8px; }
  .cycle__break { align-self: flex-end; margin-bottom: 8px; }
}

/* Small dictionary line under the hero reel */
.defn-sm { font: 400 14px/21px Georgia, "Times New Roman", serif; color: var(--bone-70); max-width: 640px; }
.defn-sm__word { font-weight: 700; color: var(--bone); }
.defn-sm__pos { font-style: italic; margin-right: 6px; }
.defn-sm em { color: var(--bone); }

/* "full cycle" in the hero lead: plain text plus the brand dot; clicking it scrolls to the definition */
.term { color: inherit; text-decoration: none; white-space: nowrap; }
.term::after { content: ""; display: inline-block; width: 4px; height: 4px; margin: 0 0 9px 2px; background: var(--signal); vertical-align: baseline; }
.term:hover { text-decoration: underline; text-decoration-color: var(--bone-70); text-underline-offset: 4px; }

/* Definition under the reel: headword always Signal so it reads as its own thing above the client names.
   After the jump from the hero it lights up for a moment. */
.defn-sm { scroll-margin-top: 120px; }
.defn-sm__word { color: var(--signal); }
.defn-sm, .defn-sm__word { transition: color 250ms ease, text-shadow 250ms ease; }
.defn-sm.is-lit { color: var(--bone); }
.defn-sm.is-lit .defn-sm__word { color: #FF6A55; text-shadow: 0 0 18px rgba(226,61,40,1), 0 0 6px rgba(226,61,40,0.9); }
.defn-sm.is-lit em { text-shadow: 0 0 12px rgba(226,61,40,0.6); }