Hedonics Video Marketing · Denver

Video that actually moves numbers.

Hedonics runs paid and organic video marketing for gyms, studios and health brands as one full cycle. Nothing gets lost in a handoff, and every month answers to your numbers.

Get your free Game Film See the packages

full cy·cle mar·ket·ing noun Marketing that owns the outcome, from the offer through production and delivery to revenue. Not a part of the process. The process.

Worked with

  • PaulSklarXFit
  • Transparent Labs
  • Axis Fitness
  • CrossFit Reignited
  • CrossFit Wilmington Strength

01 · The problem

Most gyms aren't short on content. They're short on a plan, and it's costing them members.

The treadmill

  1. Post more and hope.
  2. Boost whatever did okay.
  3. Run ads to a page that doesn't convert.
  4. Switch agencies and start over.

Wasted ad spend, wasted hours, same numbers.

The plan

  1. Fix the offer and the landing page.
  2. Shoot content to a strategy.
  3. Track performance.
  4. Improve, adapt and grow.

Every month builds on the last.

Beautiful footage that sells nothing is a failure with good lighting.

02 · Results

Every engagement starts with the metric it's accountable for.

Creator partnership · Organic + paid

PaulSklarXFit

YouTube subscribers gained
600K+
Followers across platforms
7M+
Online revenue from paid ads
+8%
of short-form views
Millions

It started as the strategy behind a fitness creator's channel: scripting, concepting, brand planning and matching content to the audience that actually buys. YouTube became the priority because it brought in the most clients for the private training business, the main source of revenue.

Using Google, Meta and YouTube analytics, we planned campaigns weeks to months in advance, then layered paid ads on top of the organic content. The channel grew to the point where the creator could make social media a full-time business.

Gym · Paid ads · Wilmington, NC

CrossFit Wilmington Strength

Cost per lead
<$2.50
Lead cost vs. before
−50%

A summer paid campaign that held cost per lead under $2.50, about half of what the gym had been paying.

Brand campaign · Production

Transparent Labs, Iceland

of views on the campaign ad
Millions

Behind-the-scenes and on-set production for a large-scale Transparent Labs campaign shot in Iceland. Jake filmed the BTS, worked with the crew on set and appears in the final ad, which has reached millions of views.

03 · Work

Shot in the room, cut to be watched.

The 6am crowd, the coach mid-cue, the member who just hit a PR. Short-form for your channels, ad creative for paid, and event coverage that goes up while people still care.

04 · Services

Fix the plan first. Then execute it.

Pricing depends on your gym, your goals and what you already have in place, so we set it together on a call. Every partnership starts with a free Game Film.

Game Film

Free · Start here

A breakdown of your gym's marketing, built around your answers.

Fill out a two-minute form and pick a time. Before the call, we review your Instagram, Google listing, intro offer and any ads you're running, alongside your answers. On the 30-minute call, we walk you through what we found and the top three things we'd test first, in order. Then we talk through what's actually holding you back.

Why it's free. We'd rather show you how we think than tell you. No obligation, no pitch deck.

Book your Game Film

Find your package · tap the one that sounds like you

“I need more people walking in.”Fast Twitch · paid adsSee what's included ↓ “We're great in person. Online doesn't show it.”Base Building · organic contentSee what's included ↓ “I need both.”Full Program · paid + organicSee what's included ↓ “I have a team. I just need the plan.”The Playbook · strategy onlySee what's included ↓

Paid ads

Fast Twitch

Best for

Gyms with open spots that need people through the door now.

Shoot days

One full day a month, or two half days.

What you get

6–10 new ads a month with variations. We run your Meta campaigns and keep your lead form or landing page tuned.

What you see

A monthly report: spend, cost per lead, consults booked and the test we ran that month.

Commitment

3 months

Organic content

Base Building

Best for

Gyms where word of mouth works, but the feed doesn't match the room.

Shoot days

One full day a month.

What you get

12–16 short-form videos and 4 graphics or carousels a month, each built from a written concept and scheduled on a posting calendar.

What you see

A monthly report and a review call.

Commitment

3 months

Paid + organic

Full Program

Costs less than both separately

Best for

Gyms ready to grow this quarter, not test the water.

Shoot days

Two full days a month, full lighting included.

What you get

Everything in Fast Twitch and Base Building, run from one strategy. Posts that work become ads, ads that work become posts.

What you see

One report for both, and a call every two weeks.

Commitment

3 months

Strategy only

The Playbook

Best for

Owners with a coach or staffer who can carry out the plan.

Shoot days

None. You get the plan, and your team carries it out.

What you get

A review of your offer, pricing, audience and local competition, plus a 90-day content plan (15–20 video concepts) or an ad plan (8–10 concepts and a test plan).

What you see

A handoff call, two weeks of questions and a 30-day check-in.

Commitment

One time. Move to a monthly package within 30 days and we'll credit what you paid toward your first month.

Why three months? Organic content takes about a month to build momentum and two more to start bringing in leads, and paid ads need time to test properly. Ad spend is separate from our fee and stays in your own ad account, on your card.

Add-ons

Full Cycle

Add to Fast Twitch or Full Program

From the ad to the signed member. We build and run your lead follow-up (instant text-back, nurture messages and a sales pipeline) and test a new landing page against your current best performer every month. Built for gyms where leads come in but don't show up.

Game Day

Per event · no commitment

Competitions, grand openings, seminars and member challenges. Full coverage and a highlight cut, posted while people still care.

Not sure which fits? That's what the free Game Film is for. We'll tell you which one we'd pick for your gym.

Book your Game Film

How shoot days work

We come to you. Every shoot happens at your gym, so there's no studio to book and nothing for your members to travel to. Shoot days run light by default: one camera operator with audio, moving with the class. That's how we get honest, in-the-room footage. When a piece needs to look like an ad (you talking to camera, member testimonials, a promo for your intro offer), we bring the full lighting kit, and we'll tell you when it's worth it and when it isn't.

05 · Process

Four steps. You don't pay until step four.

  1. 01

    Two-minute form

    A few questions about your gym, your goals and what you've tried, so we know where to dig in.

  2. 02

    Pick a time

    Book a 30-minute call at a time that works for you. We do the homework before we talk.

  3. 03

    Game Film

    A live breakdown of your marketing: what we found, the top three things we'd test first, and which package fits your budget and goals.

  4. 04

    Plan, shoot, run, report

    Every month ends with a report on what the numbers showed and what we're testing next.

06 · About

One process, the whole cycle.

I'm Jake Sklar, founder of Hedonics. I've made hundreds of videos for gyms and fitness brands, grown a creator partnership past 7 million followers and worked on set for national brand campaigns.

I started Hedonics because agencies and production companies kept selling their services without standing behind the results, leaving gym owners to gamble on whether they'd see more revenue, less friction or a stronger brand. Most firms controlled their process, not the result. If the gym didn't grow, the problem was always somewhere else in the pipeline, and their part was done perfectly.

Hedonics is built the other way around. Offer review, strategy, scripting, shooting, editing, ads and reporting run as one cycle, with our editors and me working from one plan, so nothing gets lost in a handoff and we answer for the result. I've also worked a gym sales floor, so we build for what happens after the lead comes in.

  • Meta Ads
  • Google Ads
  • GoHighLevel
  • DaVinci Resolve
  • Adobe Suite
  • In-house lighting, audio & camera kit

he·don·ics\hē-ˈdä-niks\noun

From the hedonic treadmill: running hard and going nowhere.

07 · Start

Get off the treadmill.

Start with Game Film. It costs you nothing, and by the end of the call you'll know whether we're the right fit.

Book your Game Film

1. A two-minute form about your gym.
2. Pick a 30-minute slot.
3. We build your breakdown and walk you through it live.

Start the two-minute form

Free. No obligation, no pitch deck.

Get your free Game Film