Hedonics Video Marketing · Denver

Video that actually moves numbers.

Hedonics runs lead generation and conversion optimization for gyms, studios and health brands as one full cycle. Nothing gets lost in a handoff, and if the ads don't perform, you get paid back.

Get your free ad audit See the packages

full cy·cle mar·ket·ing noun Marketing that owns the outcome, from the offer through the ad, the page and the follow-up to revenue. Not a part of the process. The process.

Worked with

  • PaulSklarXFit
  • Transparent Labs
  • Axis Fitness
  • CrossFit Reignited
  • CrossFit Wilmington Strength

01 · The problem

Most gyms aren't short on content. They're short on a plan, and it's costing them members.

The treadmill

  1. Post more and hope.
  2. Boost whatever did okay.
  3. Run ads to a page that doesn't convert.
  4. Switch agencies and start over.

Wasted ad spend, wasted hours, same numbers.

The plan

  1. Fix the offer and the landing page.
  2. Run ads that are built to be measured.
  3. Track what converts, not what gets likes.
  4. Improve, adapt and grow.

Every month builds on the last.

Beautiful footage that sells nothing is a failure with good lighting.

02 · Results

Every engagement starts with the metric it's accountable for.

Creator partnership · Organic + paid

PaulSklarXFit

YouTube subscribers gained
600K+
Followers across platforms
7M+
Online revenue from paid ads
+8%
of short-form views
Millions

It started as the strategy behind a fitness creator's channel: scripting, concepting, brand planning and matching content to the audience that actually buys. YouTube became the priority because it brought in the most clients for the private training business, the main source of revenue.

Using Google, Meta and YouTube analytics, we planned campaigns weeks to months in advance, then layered paid ads on top of the organic content. The channel grew to the point where the creator could make social media a full-time business.

Gym · Paid ads · Wilmington, NC

CrossFit Wilmington Strength

Cost per lead
<$2.50
Lead cost vs. before
−50%

A summer paid campaign that held cost per lead under $2.50, about half of what the gym had been paying.

Brand campaign · Production

Transparent Labs, Iceland

of views on the campaign ad
Millions

Behind-the-scenes and on-set production for a large-scale Transparent Labs campaign shot in Iceland. Jake filmed the BTS, worked with the crew on set and appears in the final ad, which has reached millions of views.

03 · Work

Shot in the room, cut to be watched.

The 6am crowd, the coach mid-cue, the member who just hit a PR. Ad creative that stops the scroll, testimonials that close, and event coverage that goes up while people still care.

04 · Services

Fix the plan first. Then execute it.

Pricing depends on your gym, your goals and what you already have in place, so we set it together on a call. Every partnership starts with a free ad audit.

Ad Audit

Free · Start here

Send us the ad that isn't working.

Screenshot your most recent, highest-budget campaign in Ads Manager (last 30 days), attach the ad, and we'll tell you why it's losing and what we'd change, on a 30-minute call, for free. Fill out a two-minute form, pick a time, and send the screenshots and the creative with your booking. The exact columns we need are listed on the booking page.

Never run ads? Email us and we'll set you up with a Game Film instead: a breakdown of your whole marketing, offer to Instagram, and what we'd test first.

Book your free ad audit

Find your package · tap the one that sounds like you

“I need more people walking in.”Lead Gen · paid adsSee what's included ↓ “Leads come in. They don't show up.”Conversion Optimization · after the clickSee what's included ↓ “I need both.”Full Cycle · lead gen + conversionSee what's included ↓ “I have a team. I just need the plan.”The Playbook · strategy onlySee what's included ↓

Paid ads

Lead Gen

Best for

Gyms with open spots that need people through the door now.

Guarantee

Covered at $4k/month ad spend. How it works

What you get

6–10 new ads a month with variations, built from your footage or ours. We run your Meta account and keep your lead form tuned.

What you see

A monthly report: spend, cost per lead, consults booked and what we tested.

Commitment

3 months

After the click

Conversion Optimization

Best for

Gyms where leads come in but don't show up, or the offer and the page aren't pulling their weight.

Guarantee

Not covered. No ad spend, nothing to measure it against.

What you get

Offer and landing-page review, with a new page tested against your best one every month. Lead follow-up built and run: instant text-back, nurture, pipeline. A content plan your coach shoots to, and a monthly review of what went out.

What you see

A monthly report and a review call.

Commitment

3 months

Lead gen + conversion

Full Cycle

Costs less than both separately

Best for

Gyms ready to grow this quarter, not test the water.

Guarantee

Covered at $4k/month ad spend. How it works

What you get

Both, run from one plan. Ads feed the page, the page feeds the follow-up, and the numbers from each change next month's ads.

What you see

One report for both, and a call every two weeks.

Commitment

3 months

Strategy only

The Playbook

Best for

Owners with a coach or staffer who can carry out the plan.

Guarantee

Not covered. You run the plan, so the result is yours.

What you get

A review of your offer, pricing, audience and local competition, plus a 90-day content plan (15–20 video concepts) or an ad plan (8–10 concepts and a test plan).

What you see

A handoff call, two weeks of questions and a 30-day check-in.

Commitment

One time. Move to a monthly package within 30 days and we'll credit what you paid toward your first month.

Why three months? Paid ads need time to test properly, and the guarantee needs three months of data to mean anything. Ad spend is separate from our fee and stays in your own ad account, on your card.

Add-ons

Shoot Day

Add to any package

One full day at your gym with camera, audio and lighting, for the pieces that need to look like an ad: you to camera, member testimonials, your intro offer. By default we build from the footage you already have, and we'll tell you when a shoot is worth it and when it isn't.

Game Day

Per event · no commitment

Competitions, grand openings, seminars and member challenges. Full coverage and a highlight cut, posted while people still care.

Not sure which fits? That's what the free ad audit is for. We'll tell you which one we'd pick for your gym.

Book your free ad audit

Where the footage comes from

Most gyms already have what an ad needs: a phone, a coach mid-cue, a member who just hit a PR. We build from that first, because production quality isn't what makes an ad convert. When a piece does need a crew, we come to you. Every shoot happens at your gym, so there's no studio to book and nothing for your members to travel to.

05 · Process

Four steps. You don't pay until step four.

  1. 01

    Two-minute form

    A few questions about your gym, your goals and what you've tried. Then send us the screenshots and the creative.

  2. 02

    Pick a time

    Book a 30-minute call at a time that works for you. We do the homework before we talk.

  3. 03

    The audit

    A live breakdown of why your ads are losing, the top three things we'd test first, and which package fits your budget and goals.

  4. 04

    Plan, run, report

    Every month ends with a report on what the numbers showed and what we're testing next.

06 · About

One process, the whole cycle.

I'm Jake Sklar, founder of Hedonics. I've made hundreds of videos for gyms and fitness brands, grown a creator partnership past 7 million followers and worked on set for national brand campaigns.

I started Hedonics because agencies and production companies kept selling their services without standing behind the results, leaving gym owners to gamble on whether they'd see more revenue, less friction or a stronger brand. Most firms controlled their process, not the result. If the gym didn't grow, the problem was always somewhere else in the pipeline, and their part was done perfectly.

Hedonics is built the other way around. Offer, ads, landing page, lead follow-up and reporting run as one cycle, with our editors and me working from one plan, so nothing gets lost in a handoff and we answer for the result, in writing. I've also worked a gym sales floor, so we build for what happens after the lead comes in. Production is something we bring when a piece needs it, not the thing we sell.

  • Meta Ads
  • Google Ads
  • GoHighLevel
  • DaVinci Resolve
  • Adobe Suite
  • In-house lighting, audio & camera kit

he·don·ics\hē-ˈdä-niks\noun

From the hedonic treadmill: running hard and going nowhere.

07 · Start

Get off the treadmill.

Start with a free ad audit. It costs you nothing, and by the end of the call you'll know why your ads are losing and whether we're the right fit.

Book your free ad audit

1. A two-minute form about your gym.
2. Pick a 30-minute slot and send us your ad.
3. We break it down and walk you through it live.

Start the two-minute form

Free. No obligation, no pitch deck.

Get your free ad audit